THE FOUNDER

OUR HISTORY

A daring and determined visionary: around 2021, George Serrano-A launched his first conception of the Afflatus Bench. This sculptural piece exposes a modern design inspired by 20th-century aesthetics, balancing functionality, elegance, and artisanal stringency. George is a  Designer, who spent an extended period (around ten years) working in-house for a Vintage Collector in Stamford, CT (Antique Store). Later, through their minacious work and dedication, he learned this know-how about antique restoration to elevate unique vintage finds with exceptional finishes imbued by sophistication. Passionate about minimalism and an appreciation for the Bauhaus and mid-century modern period, today, he intends to continue offering curated collections of fine vintage designs and our high-end furniture proposals. Creations that reinterpret the modern legacy through form alchemy and revealing unusual pieces that extend a few iconic features. In that respect, George is directly involved in all the stages of production, from the initial design idea to the final craftsmanship. Every prototype created under the trademark is designed by DECLARE USA LLC and manufactured by independent artisans contracted for a specific series of furniture pieces.

DECLARE | MEANING

DECLARE is Enthusiasm, Solemnity, and Emphasis. For all that, we decided to manifest greatness through distinctive furniture with unique attributes, a sense of innovation, and artistry—all feeling identifiers that rise from a never-ending quest for excellence. We can expose dreams, assert values, and be recognized progressively in the future by our stringent standards and beyond. Still, our main target will remain to contribute happiness to all our clients through technically impressive and aesthetically stylish furniture.

"Declare Love To Feel Alive" as a premise allows us to believe in the power of human potential, from our know-how until the final sale, making furniture with love through audacious artisans who are highly skilled professionals with a significant sense of innovation and whose character and brilliant work rise from a never-ending quest for excellence linked to our philosophy. We are committed to exposing exclusive furniture imbued with love, and ethical procedures, and demonstrating a genuine passion for details.

DECLARE LOVE TO FEEL ALIVE

OUR FOUNDING PREMISE